Top 9 paid & free X (Twitter) analytics tools in 2025

Social media success is built on data-driven decisions, and nowhere is this more true than on X (formerly Twitter), where real-time engagement and trend monitoring can make or break your social media success.

With Twitter rebranding into X and significant API changes, finding reliable X / Twitter analytics tools has become more crucial than ever for marketers, brands, and content creators.

From native solutions like X Analytics to sophisticated third-party tools like ContentStudio, we’ll examine their features and pros and cons to help you make an informed decision to optimize your social media strategy.

Let’s get started.

Importance of analyzing your X / Twitter account

Keeping track of your social media metrics on platforms like X is beneficial for a variety of reasons, including:

• Audience understanding: Gain deep insights into your followers’ demographics, interests, and behaviors to create more engaging and targeted content.
• Performance tracking: Monitor engagement rates, reach, and impressions to narrow down relatable content types for your audience.
• Competitive analysis: Keep track of competitor strategies, growth patterns, and successful content formats to stay ahead in your industry.
• Content optimization: Identify the best posting times, content types, and hashtags that drive maximum engagement for your account.
• ROI measurement: Track conversions, click-through rates, and other key metrics to measure the return on your social media investment.
• Community growth: Monitor follower growth patterns and engagement trends to build a more engaged and loyal social media community.
• Crisis management: Quickly identify and address potential issues by monitoring mentions, sentiment, and overall brand perception.
• Campaign effectiveness: Measure the success of your marketing campaigns through comprehensive analytics and real-time data.
• Strategic planning: Use historical data and trends to inform future content strategies and campaign planning.
• Resource allocation: Make informed decisions about where to invest your time and resources based on performance metrics.
• Industry insights: Stay updated with trending topics and conversations in your industry to maintain relevance.
• Influencer identification: Discover and evaluate potential collaborators based on engagement metrics and audience overlap.

Top 4 free X (Twitter) analytics tools

Free analytics tools for X (Twitter) provide basic but valuable insights into your social media performance.

While these tools may have limitations in terms of features and data access, they can be particularly useful for individuals or those just starting their social media journey.

Note: Most of the previously well-known free Twitter analytics tools like Tweepi, ManageFlitter, MentionMapp, Trendsmap, Social Bearing, and TweetReach have either completely shut down or become inactive due to constant API restrictions and platform changes.

Nevertheless, here are a few reliable free X analytics tools still available in 2025:

1. Followerwonk

Followerwonk specializes in deep Twitter audience analysis, helping marketers understand their follower base and optimize their social strategy. This tool excels at providing detailed insights into follower demographics, behaviors, and engagement patterns.

Key features

• Detailed follower analysis and comparison
• Search bio information across Twitter profiles
• Track follower growth and decline over time
• Compare followers across different accounts

Pros & cons

Pros	Cons
In-depth follower analytics	Some features require paid upgrade
Competitor analysis capabilities	Slow with large datasets
Visual data representation	Limited posting features
	Focus solely on follower analysis
	No content scheduling capabilities
	Limited real-time monitoring

2. Twitonomy

Twitonomy offers sophisticated Twitter analytics and competitive intelligence, helping marketers make data-driven decisions about their social media strategy. The platform stands out for its comprehensive profile analysis and detailed competitor tracking capabilities.

Key features

• Detailed profile performance analytics
• Competitor analysis and benchmarking
• Tweet timing optimization suggestions
• Engagement rate tracking and analysis

Pros & cons

Pros	Cons
In-depth competitive analysis	Premium features can be costly
Comprehensive analytics dashboard	The learning curve for new users
Customizable reporting	Limited real-time monitoring
	Some features require premium access
	No direct posting capabilities

3. Foller.me

Foller.me serves as a quick and efficient Twitter analytics tool that provides instant insights into any public Twitter profile. Its straightforward approach makes it perfect for quick analysis and preliminary research of potential partners, competitors, or influencers.

Key features

• Instant profile analysis and metrics
• Detailed user bio and activity insights
• Hashtag usage analysis
• Posting patterns and timing analysis

Pros & cons

Pros	Cons
Quick and easy to use	Limited historical data
No registration required	Basic visualization options
Free access to basic metrics	No real-time monitoring
Simple, clean interface	Limited comparative analysis
	No engagement tracking

4. All-hashtag

All-hashtag is a straightforward, no-frills hashtag analysis tool that offers basic insights for X users looking to optimize their hashtag marketing strategy. As a free tool, it provides elementary hashtag analysis capabilities suitable for beginners or those needing quick hashtag suggestions.

Key features

• Basic hashtag generation and analysis
• Simple popularity metrics
• Hashtag categorization

Pros & cons

Pros	Cons
Completely free to use	Very basic functionality
Simple, intuitive interface	Limited analytical depth
No registration required	No advanced metrics
Quick results	No real-time tracking
	No detailed engagement analytics

Related: ContentStudio’s free AI social media tools

Why choose a paid Twitter management tool?

The social media landscape has undergone significant changes, particularly with Twitter’s rebranding to X and substantial modifications to its API infrastructure.

These changes have had far-reaching implications for third-party tools and analytics platforms.

Many previously popular free Twitter analytics tools have shut down due to X’s API restrictions.

While free tools can provide basic insights, they come with significant limitations:

• Restricted access to historical data
• Limited number of analyzed posts
• Basic metrics without deep insights
• Lack of real-time monitoring capabilities
• No cross-platform integration
• Unreliable performance due to API changes
• Risk of sudden service discontinuation

The solution lies in investing in a reliable, all-in-one social media management platform. Professional tools offer several advantages:

1. API Compliance and Reliability: Established paid tools maintain proper API partnerships and quickly adapt to platform changes, ensuring uninterrupted service.
2. Comprehensive analytics: Access to in-depth metrics, audience insights, and competitive analysis that free tools simply can’t provide.
3. Cross-platform integration: Manage multiple social media accounts from a single dashboard, saving time and ensuring consistent strategy.
4. Advanced features: Access to AI-powered content suggestions, automated scheduling, team collaboration tools, and custom reporting capabilities.
5. Regular updates: Continuous platform updates and feature improvements to keep up with social media trends and requirements.
6. Professional support: Access to customer support, training resources, and documentation to maximize tool effectiveness.
7. Data security: Enhanced security measures to protect your social media assets and analytical data.

Top 5 paid X (Twitter) analytics tools for advanced insights

One of the most interesting things about X analytics is that even the native built-in analytics features are now behind a paywall.

So, in order to fully monitor your performance on X, you definitely have to invest in a reliable tool capable of providing detailed X (Twitter) analytics.

While the following tools require a paid subscription for long-term access, most of them offer free trial periods that allow you to thoroughly test their features and capabilities before making a financial commitment.

5. ContentStudio

As a comprehensive social media management platform, ContentStudio stands out by offering powerful AI-driven features that streamline content creation, scheduling, and analytics for X and other social media platforms. The platform offers a risk-free trial period, allowing users to explore its extensive capabilities before committing to a paid plan.

Key features

• AI-powered content creation and suggestions
• Advanced X (Twitter) scheduling with queue management
• Comprehensive analytics and performance tracking
• Multi-platform social media management
• Content discovery and curation tools
• Team collaboration features
• Custom workflows and approval processes
• Multiple options to automate posting on X (Twitter)
• Visual social media content calendar with drag-and-drop features

Pros & cons

Pros	Cons
All-in-one social media management solution	Lack of social listening features
AI-powered content assistance	You have to buy subscription for long-term access
Unified social media dashboard
Robust analytics capabilities
Excellent content discovery
Team collaboration tools
Free trial availability

Note: Due to frequent changes in X’s API pricing and integration for custom apps, using ContentStudio for X/Twitter analytics may require specific configurations. Please contact our customer support team to discuss your requirements and explore the best options for your needs.

6. TagBox

TagBox specializes in Twitter feed aggregation and hashtag campaign management, offering a unique solution for businesses looking to enhance their social media presence through user-generated content and live feeds. This tool particularly excels in creating engaging social media displays and tracking hashtag performance.

Key features

• X feed aggregation
• Real-time hashtag tracking and monitoring
• Social media widget creation
• User-generated content management
• Automated content rights management

Pros & cons

Pros	Cons
Easy-to-use interface	Limited access permissions
Simple widget creation	Permission management challenges
Flexible customization options	Some tagging functionality issues
Straightforward implementation	Complex pricing structure
	Limited platform integration
	The learning curve for advanced features

7. Brand Mentions

Brand Mentions serves as a comprehensive social listening and brand monitoring tool that goes beyond basic analytics, helping businesses track their online presence and competitor activities across social media platforms.

The platform specializes in delivering real-time brand mention alerts and competitive intelligence, enabling businesses to stay ahead of market trends and customer sentiment.

Key features

• Real-time brand mention monitoring
• Instant email notifications for mentions
• Competitive analysis and tracking
• Influencer discovery and engagement tools

Pros & cons

Pros	Cons
Excellent customer support	Higher pricing point
User-friendly interface	Connectivity issues reported
Comprehensive analytics	Expensive for small businesses
Influencer identification	Brand management limitations
	Complex pricing structure

8. Minter.io

Minter.io is a social media analytics platform with a strong focus on X analytics, offering detailed insights into account performance, audience demographics, and content engagement.

While it supports multiple platforms, its X-centric features make it particularly valuable for businesses prioritizing their X presence.

Key features

• Follower growth tracking
• Audience demographic analysis
• Competitor benchmarking
• Hashtag performance metrics

Pros & cons

Pros	Cons
Comprehensive X analytics	Time-consuming report exports
Built-in audit functionality	Limited competitor analysis
Clear performance metrics	Instagram-focused features
Detailed demographic insights	Less robust for other platforms
Visual data representation	Complex export process
	Platform-specific limitations

9. X (Twitter) Analytics

Generally, built-in tools in social media platforms are considered to be some of the best options when it comes to analyzing performance.

However, since Twitter’s rebranding into X, it does not offer free analytics anymore. Instead, the analytics section is now exclusively available to users who buy the X premium subscription, costing about $10 to $25.

Buying the premium subscription only for analytics is not a smart choice, as there are much better alternatives like ContentStudio.

Nevertheless, if you want to get access to other features in the premium plan, you will find the analytics features to be extremely useful in getting a comprehensive overview of your Twitter presence.

Key features

• Real-time engagement metrics tracking for impressions, likes, replies, and retweets
• Detailed follower growth and demographics analysis, including interests, locations, and active hours
• Tweet performance analytics with detailed reach and engagement breakdowns
• Data export options for report creation

Pros & cons

Pros	Cons
Direct access to first-party data	Limited historical data access
No additional cost or setup is required	Basic visualization options
Real-time data updates	Cannot track competitor metrics
Reliable and accurate metrics	Limited customization options
	No automated reporting features
	Basic audience segmentation

Conclusion: Choosing the right X (Twitter) analytics tool

The landscape of X (Twitter) analytics tools has evolved significantly, especially following Twitter’s transformation to X and the subsequent API changes.

While free tools can provide basic insights, the limitations in their functionality and the recent shutdown of many popular tools highlight the importance of choosing reliable, comprehensive solutions.

When selecting an analytics tool, consider:

• Your specific analytics needs and goals
• Budget constraints and ROI expectations
• Required features and integration capabilities
• Long-term reliability and vendor stability
• Support and training requirements
• Scalability for future growth

Remember, the right analytics tool is an investment in your social media success, providing the insights needed to build stronger connections with your audience and achieve your marketing objectives.

Considering these factors, ContentStudio stands out as one of the best tools to manage your X (Twitter) account through consistent scheduling, posting, and analyzing the posts’ performance to ensure maximum impact.

FAQs

How do I see Twitter analytics?

X Analytics is now exclusively available to X Premium (formerly Twitter Blue) subscribers. You can access it by visiting business.x.com or clicking on “View Analytics” on your tweets after subscribing to X Premium.

Is Twitter Analytics gone?

While Twitter Analytics hasn’t disappeared, it has been rebranded as X Analytics and is now a premium feature. Following X’s platform changes, the previously free native analytics tool is no longer available to non-paying users.

What is the best tool to check X analytics?

The working of X (Twitter) analytics tools has changed dramatically. Previously, there were numerous free tools available that provided detailed insights into your Twitter performance. However, with X’s recent API restrictions and changes, most of these free tools either have very limited functionality or have shut down completely.

For meaningful analytics and insights in 2025, you’ll need to invest in a paid tool. ContentStudio is recommended as it provides comprehensive analytics across multiple social platforms, along with direct scheduling and posting capabilities.