15 Instagram analytics tools you should be using in 2025

Did you know that Instagram has a whopping 2 billion users worldwide? That’s a lot of potential eyes on your content! But how do you know if your posts are hitting the mark? That’s where Instagram analytics tools come in.

These handy tools help you track things like who’s seeing your posts, how they’re engaging with them, and what’s resonating the most. They’re super important for fine-tuning your strategy and making sure you’re reaching the right audience.

In this article, we’ll explore the best Instagram analytics tools and their features, empowering you to make informed decisions and elevate your Instagram presence.

Why do we need to use Instagram analytics tools?  

Instagram analytics tools are indispensable for understanding your audience, refining your social media content strategy, and maximizing your engagement. By utilizing the potential of data, you can make informed decisions that drive results and help you stand out in a crowded digital landscape.

Here are some important factors to consider when utilizing these tools for your Instagram marketing efforts.

Audience insights

Analytics tools for Instagram provide invaluable insights into your audience demographics, behaviors, and preferences. By understanding who your followers are, where they’re located, and what content they engage with the most, you can tailor your posts to better meet their interests and needs. 

Engagement tracking

Tracking engagement metrics such as likes, comments, shares, and saves allows you to gauge the effectiveness of your content. Analyzing which posts generate the most engagement allows you to identify patterns and trends that inform your content strategy. 

You can also track engagement over time to see how it fluctuates in response to different types of content or posting schedules, helping you refine your approach for optimal results.

Content optimization

Instagram analytics tools enable you to measure the performance of individual posts, stories, and reel videos. By analyzing metrics such as reach, instagram impressions, and click-through rates, you can identify which types of content perform best and optimize future posts accordingly. 

Competitive analysis

Instagram analytics tools allow you to benchmark your performance against competitors and industry peers. You can gain valuable insights into your competitive landscape by comparing metrics such as follower growth, engagement rates, and post frequency.

Try out: Free Instagram competitor analytics tool

Growth strategy

Instagram analytics tools help you identify trends and patterns that can inform your growth strategy. By tracking metrics such as follower growth rate, reach, and impressions, you can identify what’s working well and where there’s room for improvement. 

Also read: How to track Instagram followers growth?

ROI measurement

Finally, Instagram analytics tools enable you to measure your marketing efforts’ return on investment (ROI). You can assess the impact of your campaigns and initiatives by tracking metrics such as conversion rates, website traffic, and sales attributed to Instagram. 

Also read:  How to calculate marketing ROI for agencies?

What should you look for in Instagram analytics tools?   

Here are some essential factors to consider when evaluating Instagram analytics tools.

Engagement rate

When picking Instagram tools, choose ones that show how much people interact with your posts. Look for tools that track likes, comments, and shares. This helps you see what content your audience likes best and how they engage with it. By understanding this, you can make posts that your followers enjoy and want to interact with more.

Related read: 15 tips to grow your Instagram engagement rate

Audience demographics

Find tools that tell you about your followers. Look for ones that show their age, gender, where they live, and what they’re interested in. This information helps you make posts that match what your audience likes and create content that connects better with your followers.

Top performing content

Look for tools that tell you which of your posts are doing the best. This includes how many people see your posts, how many times they’re seen, and how people engage with them. By knowing what content works well, you can make more of it and get better results.

Also read: 7 brands that are killing it with their strong meme game on Instagram

Competitor analysis

Pick tools that help you see how your competitors are doing on Instagram. Look for ones that compare your account to theirs and show who’s doing better. This helps you see what’s working for them and get ideas for your own account. With this info, you can stay ahead of the competition and make your account even better.

Top 15 Instagram analytics tools in 2025 

Discovering the best tools for Instagram analytics in 2025 is essential for businesses and influencers alike. These platforms offer invaluable insights into audience behavior, content performance, and competitive analysis. 

Here are the top 15 Instagram analytics tools in 2025, providing comprehensive solutions for thriving in the ever-evolving social media landscape.

1. ContentStudio 

ContentStudio offers a comprehensive Instagram analytical tool designed to empower users with actionable insights to refine their content strategy and drive growth.

What makes ContentStudio a great Instagram management tool? This tool enables users to gain a competitive edge by understanding competitor strategies, instagram statistics, and benchmarks. It’s a data-driven solution that caters to business owners, marketers, and influencers alike, helping them engage their audience effectively and enhance their Instagram presence.

Key features

a. Audience growth tracking:

Keep tabs on your follower counts and flow over time, allowing you to assess your Instagram account’s growth trajectory. With benchmarking options available for daily, weekly, monthly, or yearly analysis, you can easily track your progress and understand how effectively you attract new instagram followers to your profile.

b. Study top posts:

Delve into the performance of your Instagram posts to pinpoint those that garner the highest engagement from your audience. By comparing posts based on reach, engagement metrics, and resonance with your followers, you can refine your content strategy to focus on what resonates most effectively.

c. Reach vs. impressions vs. engagement:

Distinguish between key metrics such as reach, impressions, and engagement to better understand your content’s performance. Leverage this insight to optimize your content for maximum visibility within Instagram’s algorithm, ensuring that your posts effectively connect with your audience and drive engagement.

d. Reels & Stories analytics

Access metrics like views, tap-backs, and completion rates to improve the effectiveness of short-form content and create engaging narratives.

e. Hashtag insights

Discover the most effective hashtags that drive impressions and engagement, creating a data-backed hashtag strategy for improved visibility.

f. Competitor analytics

Gain insights into your competitors’ Instagram performance. Analyze their audience growth, post engagement, post types, top-performing posts, top hashtags, and profile bios to refine your approach and stay ahead in your industry.

g. Custom reports

Generate detailed reports summarizing all metrics, including your and competitors’ performance, in customizable formats perfect for stakeholders or team presentations.

Create white-label reports or group social media analytics reports. These can also be automatically scheduled or pre-scheduled for sharing.

Read the detailed guide here.

2. Sprout Social  

Sprout Social offers a comprehensive Instagram analytics tool designed to effectively manage and optimize your Instagram account. It provides robust analytics to gain valuable insights into your audience and track campaign performance. 

Key features:

• Monitor engagement metrics, reach, and impressions to optimize your content strategy based on data.
• Track hashtag trends, identify resonant hashtags, and leverage popular ones to increase visibility.
• Analyze interactions, measure likes, comments, and shares, and identify peak engagement times.
• Compare your performance with competitors, understand their strategies, and learn from successful posts.

Read up: A complete checklist to audit your Instagram profile

3. Keyhole

Keyhole is an all-in-one social media analytics tool tailored for Instagram campaigns, offering real-time insights to drive data-driven decisions. It empowers users with comprehensive features for Instagram analytics, enabling effective campaign management and optimization.

Key features:

• Monitor engagement rates, likes, comments, and shares to gauge content resonance with the audience.
• Keep track of follower growth over time and measure campaign impact on audience size.
• Compare influencer performance, evaluate engagement rates, and gain insights into follower demographics.
• Uncover insights from posts, stories, and reels, including likes, views, and other interactions.

4. Social Status

Social Status is a user-friendly web-based tool designed for agencies and brands seeking streamlined social media analytics and reporting. It automates social media reporting processes, saving users valuable time.

Key features:

• Track competitors and gain insights into their engagement rates, posting frequency, and follower counts.
• Create and share customized Instagram analytics reports tailored to your specific needs.
• Dive deep into follower demographics, engagement metrics, and growth trends to better understand your audience.
• Identify high-performing posts to inform your content strategy and optimize engagement.
• Analyze story engagement beyond the 24-hour limit, providing valuable insights into story performance over time.

5. Sendible

Sendible is a comprehensive social media management tool with built-in Instagram analytics functionality. It offers a range of features to streamline social media activities and maximize Instagram performance.

Key features:

• Plan and schedule Instagram posts, stories, reels, and image carousels.
• Automatically publish content at optimal times or set reminders for manual posting.
• Access detailed analytics to track Instagram performance and monitor follower growth over time.
• Consolidate data on influencer campaign performance to evaluate effectiveness and optimize future strategies.

6. Pallyy 

Pallyy is a robust Instagram analytics tool for businesses and influencers. It provides deep insights to optimize social media strategies effectively. 

Key features:

• Monitor the performance of competitors to gain insights and stay ahead of the competition.
• Easily create and share customized analytics reports to track progress and measure success.
• Analyze follower interactions and demographics to better understand and engage with your audience.
• Identify and analyze engaging content to optimize your posting strategy and drive higher engagement.

7. Brand24

Brand24 is an indispensable media monitoring tool designed to track brand mentions across public Instagram accounts. It offers a comprehensive suite of features to help businesses stay informed about their online presence, understand audience sentiment, and gain insights into industry trends.

Key features:

• Keep track of what Instagram users are saying about your brand in real time.
• Identify trending hashtags relevant to your brand or industry for strategic marketing purposes.
• Compare your brand’s performance with competitors to identify strengths and weaknesses.
• Evaluate your brand’s visibility and impact across Instagram and other social media platforms.

8. Iconosquare 

Iconosquare is a powerful Instagram analytics app designed to provide in-depth insights for businesses and influencers. With its robust features, users can analyze content performance, audience demographics, and competitor benchmarks to refine their social media strategies. 

Key features:

• Analyze content performance and audience insights and benchmark against competitors to refine your strategy.
• Determine optimal posting times based on audience activity for maximum engagement.
• Track hashtag trends and engagement metrics to leverage popular hashtags effectively.
• Generate customized reports to make data-driven decisions and monitor the success of your Instagram campaigns.

9. Later 

Later is a comprehensive Instagram tool that simplifies social media management with its scheduling, analytics, and content creation features. It streamlines the Instagram workflow for users, providing valuable insights and tools to enhance engagement and optimize content strategy.

Key features:

• Compare posts to identify the most engaging content and refine your posting strategy accordingly.
• Utilize data-driven insights to calculate the optimal posting times for maximizing views and likes.
• Measure story performance and rank stories by impressions, reach, and other metrics for effective storytelling.
• Track clicks and sales generated from your Link in Bio page to measure the effectiveness of your Instagram marketing efforts.

10. Squarelovin

Squarelovin is a comprehensive Instagram analytics tool that provides key insights into your Instagram performance. It offers detailed metrics such as likes, comments, and optimal posting times to help you effectively understand and optimize your social media strategy.

Key features:

• Analyze impressions, reach, and engagement for stories and feed posts to gauge audience interaction.
• Determine the best times to post based on when your followers are most active, maximizing reach and engagement.
• Measure, track, and optimize reel performance with in-depth analytics to enhance content strategy.

11. Union Metrics

Union Metrics offers the Instagram account checkup tool, which provides detailed data tailored to your Instagram account’s performance. It empowers users with insights to optimize their Instagram strategy effectively.

Key features:

• Recommends the best times to post by analyzing audience availability, ensuring maximum engagement.
• Compares post-performance metrics and suggests resonating topics to enhance content strategy.
• Identifies popular hashtags and evaluates their impact on engagement, helping users leverage relevant hashtags effectively.
• Evaluates follower activity and growth trends, providing valuable insights to tailor content and engagement strategies.

12. Owlmetrics 

Owlmetrics is a specialized analytics tool geared towards facilitating growth on Instagram. It offers actionable data insights tailored to drive direct progress. 

Key features:

• Understand the geographic locations and gender distribution of your followers.
• Monitor changes in follower count to gauge the effectiveness of growth strategies.
• Measure key metrics such as views, likes, comments, shares, reach, and impressions across various content formats, such as photos, videos, carousels, and reels.

13. Minter.io

Minter.io is a robust Instagram analytics tool catering to the needs of marketers and influencers. It provides comprehensive insights to optimize their social media strategies effectively. 

Key features:

• Track audience growth trends over time to assess the effectiveness of growth strategies.
• Understand the demographics and activity of your audience to tailor content and engagement strategies.
• Analyze post performance metrics, including likes, comments, and reach, to refine your content strategy.
• Access real-time insights for Instagram Stories to optimize story content and engagement.

14. Socialbakers

Socialbakers offers comprehensive social media analytics, including a suite of tools tailored for Instagram. Its features enable data-driven decision-making for optimized marketing strategies.

Key features:

• Gain insights into your audience’s demographics to tailor content and engagement strategies effectively.
• Monitor brand sentiment to understand how your audience perceives your brand on Instagram.
• Compare your performance against competitors to identify areas for improvement and opportunities for growth.
• Evaluate the results of both paid and organic ad campaigns to optimize ad performance and maximize ROI on Instagram.

15. Sotrender 

Sotrender is a versatile analytics tool that caters to both Facebook and Instagram platforms, providing comprehensive insights into social media performance. 

Key features:

• Access data beyond the standard 7 or 30 days for in-depth analysis of long-term trends.
• Track the performance of Instagram ad campaigns to optimize advertising strategies.
• Analyze key competitors’ metrics to stay informed and competitive in the market.
• Measure post engagement and audience behavior to refine content strategies for improved performance.

Conclusion

Mastering Instagram analytics is paramount for any business or influencer aiming to thrive in the dynamic landscape of social media marketing. With the many tools available today, staying ahead requires leveraging the right analytics platforms tailored to your needs. 

Among the top contenders is ContentStudio, a powerful platform offering robust Instagram analytics capabilities. Its innovative features empower users to refine content strategies, engage audiences effectively, and drive growth in an ever-evolving digital landscape. By incorporating tools like ContentStudio into their arsenal, businesses and influencers can stay ahead of the curve and maximize their Instagram presence in 2025 and beyond.

FAQs

How do I get free Instagram analytics?

You can utilize Instagram’s built-in Insights feature to access free Instagram analytics. Simply switch to a business or creator account, and you’ll gain access to valuable analytics data, including post reach, impressions, engagement metrics, and audience demographics.

How to see Instagram analytics?

To view Instagram analytics, navigate to your profile and tap the menu icon in the top right corner. From there, select “Insights” to access a dashboard displaying various analytics metrics such as profile visits, content interactions, and audience demographics.

How to turn on Instagram analytics?

Instagram analytics are automatically enabled for business and creator accounts. To access them, simply switch your account type to business or creator. Once changed, you can view analytics data directly within the Instagram app.